This project was initiated through a very interesting discussion on iChat between the two founders - Geoff and Klaus. It was concluded that quality ringtones specifically for the iPhone are not widely available and that most ringtones out there were not made to be ringtones in the first place but instead such tones are usually created from existing songs or sounds which are often not taking the mobile speaker abilities into consideration.
What is so different?
First of all we took it upon ourselves to produce original ringtones specifically optimized for the iPhone initially (this may be expanded to other handsets in the near future). Producing optimized ringtones for the iPhone is a bit of science in itself and we have spent considerable time in our studio to identify not only specific instruments but also testing each and every ringtone production to make sure that the tones are within a by us well defined sound spectrum ensuring the ringtones sounds great when the iPhone starts ringing.
How do I get them?
We have made the delivery of the ringtones to your iPhone really simple. All you need to do is to register with a username and password, pay the monthly or annual subscription fee and then you will be provided with link that will install the ringtones directly on your iPhone. iTunes will prompt you for your username and password the first time you sign up but after that the ringtones will be delivered automatically every week and the latest release(s) will automatically be available on your iPhone (subject to your settings).
Have a look a short 2 minute video introduction of RingtoneFeeder.
Most of you probably know Geoff from his jingles heard on Adam Curry’s Daily Source Code Podcast, GeekBrief.tv, Radio Lingua Network, Tips from The Top Floor, ScreenCasts Online, the successful iYule project and lately the theme song for TWiT Live with Leo Laporte.
Geoff began composing jingles and theme songs for podcasters back in 2005 and has written hundreds and hundreds and the list keeps growing.
Geoff is currently the keyboard player for the Nashville based power pop band, Codaphonic as well as the bassist and lead singer in the Chicago based Police Tribute Band, One World. Geoff was also the guy who wrote Digg the Code, which got massive acclaim when Cali Lewis made a cult music video of the song during the Digg the Code and HDDVD controversy.
"Digg the Code" music video
"Hello, hello" iPhone launch June 29, 2007
Geoff has been an Entertainment Director of the Dueling Pianos Big Bang Piano Bars for several years now and has also worked as an engineer and producer at Studio East in Charlotte, NC.
Geoff is an original artist and you can find out all about his own band and his work in new media at theGeoffSmith.com
Klaus has great passion for the internet, innovative business, content delivery, music, coding, gadgets, geeky stuff, obviously some really cool ringtones for the iPhone.
To make use of his experience he established evershift to first of all provide comprehensive media, online strategies and business development for companies and individuals alike.
Secondly, evershift will serve as a vehicle to make direct investments into disruptive ideas and existing revenue generating businesses across industries but ideally companies with a strong online component where Klaus can potentially add some value over and above investing.